Having trouble taking that perfect photo of your friends and you hanging out? Always someone who’s eyes are closed, or they were talking, or something went wrong. Well, now there is the new Google Pixel 8 with a feature called “best take.” The smartphone takes several pictures over a brief period of time, and with the use of some fancy new Artificial Intelligence (AI), you can select the best versions of each person and combine them together to make the perfect picture that never happened…
I don’t normally advertise the products of large corporations, but in this case I have something important to say about it. I’ve seen this commercial running on the television for a while now, and I just realised something mind boggling. When all is said and done, the image that is generated is an image of hyperreality, to reference Jean Baudrillard and his book Simulacra and Simulation.
First, a brief explanation of hyperreality. Think about the telephone game for a moment. A person has a message for someone else. They don’t give that message directly to the intended person. Instead they use an intermediary. But not just one. No, they use a whole bunch of people. One person whispers the message to the next, to the next, to the next, until eventually it ends up with the intended person. Because everyone whispers it to only one other person, no one knows for sure whether the message remained intact during the entire game. Often, once completed, the original message will be repeated out loud by the original person, in order to compare it to what the intended receiver received. Often they are so different to be laughable, and thus the game is meant as an amusement. This is an example of hyperreality, or at least it would be if no one took the time to compare the difference between the original and the final message, and especially if they simply took the final message to be the truth of what was originally said.
But this is what happens in our world all the time. Messages are passed from person to person with very little thought given to whether the message makes any sense or may have been modified in transit. This is the problem of testimony, in the philosophical sense. That is, information is passed along from one person to another, and the question that is often asked is whether that information can count as knowledge on the part of the receiver of the information. That is, if someone tells me that diamonds are made of carbon, and I do not take the time to verify the information myself, but I feel that the person who told me this information is reliable, can I count it as something I now know? I’ve already added quite a few qualifiers here, but the point should hopefully be clear.
When it comes to what I know, there are a few ways I can gain knowledge. I can experience something myself. For example, I can look outside at the sky with my eyes and see that the sky is blue; thus, I can claim that I know the sky is blue because I have experienced this through a first hand account. I can also reason something myself. For example, in part because I understand the rules of mathematics, I can calculate that 43 added to 87 is going to produce 130; thus, I can claim that I know that 43 + 87 = 130 because I performed the operation of maths on the equation using my skills with reasoning. These two methods are usually considered quite reliable and trustworthy, for the most part. Most people will utilise these two methods of knowledge generation without really considering the possibility of errors or missteps. But testimony is different.
With testimony, the knowledge resides in someone or something else, and I acquire it through something of a passive process. For example, someone tells me that diamonds are made of carbon, or perhaps I read it in a book (books are testimony too). I didn’t experience it or observe it myself, and I did not reason it or calculate it myself. The “work” of generating the knowledge originally came from somewhere else or someone else. I am going to leverage their experience or their reason in order to gain the benefit myself. But this process is wrought with challenges, the most noteworthy is whether the source of this testimonial knowledge is reliable or trustworthy.
This post is not intended to be a philosophy lesson on epistemology or even testimony, so I won’t go into any further detail here. The issue is with hyperreality. In hyperreality, I have knowledge that I have not verified the source of myself. I did not experience it myself, nor did I reason to it myself. Or, to be most accurate, if I think that I did, I would be mistaken because I made some sort of error in the process. The knowledge that I claim has a problem: it is untrue. By untrue, I mean that, in some way, that knowledge does not match up with the way the world actually is. It would be like me believing that the sky was green, especially as I can simply look up into the sky and see that it is otherwise.
With hyperreality, I am confused. I actually believe in the knowledge that I claim, and I will fight with others regarding it. It gets worse if those around me believe that very same thing, because then there will be no fighting. Others around me are often my best way to verify my knowledge, because if everyone around me knows something different than I do, chances are good that I am the one in error. But if we all think we know the same thing, no one is going to be cued to the possibility that an error was made.
Hyperreality is the result of a group of us thinking we know something, and we happen to be wrong about it. We think the world is a certain way, when it is in fact not. Baudrillard was very concerned with this situation, which is why he wrote his book. That, especially after a time of playing the telephone game, eventually one might find themselves in a situation where everyone believes something about the world that is simply untrue. And if everyone believes this untruth, and there is very little effort made to check or validate that belief, then people could end up getting into a lot of trouble.
Which is why I started by talking about this feature “best take” that Google uses with their new smartphone. The issue, I realised, is that the photo that is taken is of an event that never happened. It is not really a photograph at all, in the traditional sense of the term. It has been “photoshopped.”
A photograph, in the traditional sense, is intended to be a pure reflection of the world as it is. Light falls, not artificially manipulated, on a photosensitive surface and eventually results in an image that is as close to the original scene as can be expected. Given the technical issues with such a process, the idea here is that the world presents itself, and the photograph is a passive reflection of the world as was presented. The event occurred, and the photograph is a record of that event. The photograph is a representation of a past event.
But the image generated by “best take” never happened. The image is a combination of several other images in order to make an idealised image of an idealised event that one wished had happened but did not. That time when everyone smiled and no one blinked at the wrong time. The stars aligned just perfectly, and everyone cooperated without incident. But that isn’t what happened at all. A whole bunch of photographs were taken, and bits and pieces of each are slammed together by an AI in order to generate the idealised image. The phone is a hyperreality generator. Or it will be if people forget that the image is “photoshopped” in the first place.
This got me thinking. Because I realised that this isn’t new. There is a reason the term “photoshopped” exists at all: there have been many, many cases of photo manipulation occurring over the years, and Photoshop happened to be one of the more popular tools used in order to accomplish the manipulation. Thus, a term was coined to be more exciting and novel than the term “photo manipulation.”
Now I am thinking about all the sources of knowledge and information I have been taking for granted for so very long. Not just images, but videos too. And even text. And other sources of knowledge from other places as well. Something as insidious as the idea that women are weaker than men. Or that technology will somehow save humanity. These bits of knowledge are considered truths by those around me. But are they really true?
The problem, I have to admit, is that I cannot verify much of the information I have already subsumed. It is not feasible for me to experience everything for myself, and my skill with reason is not nearly as good as would be required to know something like how diamonds are made of carbon. Or even that there are these teeny, tiny particle things we call “atoms” that make up everything. I take this information for granted. It is testimony that I have acquired through the course of my life.
And there is one additional issue that I have also realised as well. That knowledge may not simply be a passive, discovery driven process. The knowledge I claim is not always simply an expression of what I think I know about the world. My knowledge is not necessarily just a reflection of the world, as far as I can tell. My knowledge can impose itself on the world too. If I believe something is the case, I can make it so, even if it is not actually the case.
This is the issue I see happening in the world these days. People in large groups imposing their knowledge and making it into reality. A process that I think Baudrillard was certainly thinking about. In his example, he was concerned that people would go to Disneyland and walk down Main Street USA thinking that those states they’d never been to were actually just like they were being presented; that the people from those states followed the stereotypes being presented by the amusement park. Because he believed that if someone from one of those states actually saw the stereotypes being presented, they might be offended.
This is literally where the issue with women being weaker than men comes from, I believe. It was likely not the case far enough back in history, but became the case as a result of this very process. Girls are groomed by their parents and other adults around them to believe certain things about themselves. Given enough time and reinforcement, they will believe those untruths eventually. This is why there is a great lacking of female engineers. Not that a woman cannot be an engineer, but that most women do not want to be.
It is a complicated thing I am expressing here. Especially in light of the fact that none of us has any privileged access to the world as it is. My access to the world is mediated, through this body and its various limitations. The light hits the cones in the back of my eyes and is turned into electrical and chemical information that is passed along to my brain and interpreted and analysed. If there are any problems with my eyes, my nerves, or my brain, then the information will be corrupted and errors will be made.
In the end, I simply have to do the best I can. To use the information I have available to me, and try to exercise empathy and charity in my interpretations. To not dig my heels in too deeply, lest I make grievous errors that cannot be rectified. When I am sent a picture of my friends hanging out, perhaps the image may be of an event that never happened, but perhaps that is not the intended purpose of the picture at all. Instead of it being understood as a record of the past event, perhaps it is better understood as a reminder of a time when my friends happened to be together.